When I started my career as a small-scale manufacturer back in 2008, I never thought I’d be standing in a warehouse full of crates labeled “High-Quality Goods” and having suppliers ask me if there’s actually more of this stuff available for businesses like ours. Back then, “high-end quality” felt like a tiny, exclusive club—only big brands with multi-million dollar factories got to make it, and small suppliers like me had to settle for whatever generic stuff came off the assembly line. Today, though, that question—“Are there more products with high-end quality?”—is the one I get from every new supplier I meet, and the answer isn’t just “yes.” It’s a story of how global supply chains, consumer demand, and even technology have shifted to make premium, well-made products far more accessible than anyone would have guessed 15 years ago. More Products
Last month, I sat down with a textile supplier I’d worked with for three years. He told me he used to make only mid-tier bed sheets for a major department store, where every batch had to hit a $12 price point, no exceptions. Then, two years ago, he invested in a new weaving machine that cost him a quarter of his annual profit. It was the kind of machine that could weave 200-thread-count cotton instead of the standard 120, with minimal defects. At first, he was scared to pitch high-end sheets—too many people in the industry said small manufacturers couldn’t compete with big brands on quality. But when he reached out to small boutique hotel chains, he got a response within a week. Those hotels didn’t care about the $12 price tag; they cared about sheets that wouldn’t pill after six months, that felt soft enough for guests to talk about, and that wouldn’t need to be replaced every year. Now, he sells 40% of his products as high-end, and that number is growing every quarter. That’s the kind of shift I’ve seen across every product category I work in, as a More Products supplier. It’s not that high-quality products are more expensive or harder to find—it’s that the definition of “high-end” has changed, and more suppliers are stepping up to meet that demand.
Let’s talk numbers, because this isn’t just my personal experience. A 2023 report from the International Trade Administration found that global exports of “quality-enhanced consumer goods” grew by 7.2% between 2018 and 2022—more than double the 3.1% growth of standard, mid-tier goods. That’s a huge jump. What’s driving it? For one thing, consumers are sick of disposable products. Remember when every pair of jeans you bought would fade after two washes, and every plastic container would crack within a year? That’s not the case anymore. A 2024 survey by the Pew Research Center found that 68% of U.S. consumers now say they’d pay 10-20% more for a product that’s built to last, compared to just 45% in 2018. That number is even higher in Europe, where sustainability and product durability are baked into consumer values. Businesses, too, are catching on. Small retailers and boutique brands don’t want to sell products that get returned because they’re defective, or that leave customers feeling underwhelmed. They want products their customers will rave about, and that will keep coming back to buy more of. So they’re turning to suppliers like me to source high-end goods that don’t break the bank.
But it’s not just demand pushing this shift. Technology has made it easier and cheaper for small and medium-sized suppliers to produce high-quality products, too. Ten years ago, a food processor would have to spend hundreds of thousands of dollars on testing equipment to make sure their product met strict safety standards. Now, portable, affordable testing kits let small suppliers test for contaminants, nutritional content, and shelf life for a fraction of that cost. I saw this firsthand with a snack supplier I partner with. When he first started making organic granola, he couldn’t afford to send every batch to a third-party lab. He used to have to throw away entire batches that had even a tiny bit of cross-contamination from nuts. Last year, he bought a portable allergen test for $2,500—something that would have cost $15,000 just five years ago. Now, he can test every batch in his own facility, cutting down on waste and letting him consistently produce a high-end product that his customers (who are health food stores) trust. That technology isn’t just for food, either. 3D printing, for example, has let small makers produce custom parts and goods with the same precision as big factories, without the massive setup costs. A furniture supplier I work with uses 3D printing to make custom hardware for their pieces, which means they don’t have to outsource to overseas factories and risk delays or defects. They’ve been able to launch a line of mid-century modern chairs that use solid oak, hand-finished joints, and a lifetime warranty—all priced 20% lower than similar big-brand chairs. That’s the kind of accessibility that didn’t exist a decade ago.
Of course, it’s not all smooth sailing. There’s a lot of greenwashing and “high-end” labeling that doesn’t mean anything, too. I’ve had suppliers come to me with a product they call “premium” that’s just a mid-tier product with a higher price tag and a fancy logo. That’s why, as a More Products supplier, I make sure to vet every product and every supplier before I add them to my catalog. I talk to the factory floor managers, I test the products myself, I check the materials—because “high-end quality” isn’t just a marketing buzzword. It’s a product that’s made with durable materials, consistent in its construction, and backed by a warranty or guarantee. The report from the International Trade Administration also noted that while there’s been growth in high-end goods, it’s still important to distinguish between real quality and perceived quality. Consumers are getting smarter, though. They’re checking product reviews, asking for transparency about where products are made, and looking for certifications that mean something—like Fair Trade, GOTS (Global Organic Textile Standard), or Energy Star. That’s pushed suppliers to actually invest in real quality, not just hype.
Another big factor is the shift in global supply chains. Ten years ago, most high-end products were made in a handful of countries, like Italy for leather goods, Japan for electronics, or Switzerland for watches. Now, that’s changed. Small suppliers in places like Vietnam, Mexico, and even parts of Africa are producing high-quality goods that compete with those traditional big-name regions. I work with a candle supplier in Kenya, for example, who uses locally sourced soy wax and natural essential oils to make candles that burn for 80 hours—way longer than the average store-bought candle. They don’t have the big marketing budget of Yankee Candle or Bath & Body Works, but their candles are gaining a loyal following among small retailers because they’re better quality and support a local business. That’s the kind of diversity we didn’t see before. High-end quality isn’t just for countries with established luxury industries anymore. It’s spread across the globe, thanks to faster shipping, better communication, and suppliers who are proud of their craft and want to show the world what they can do.
I think a lot of people still have the old idea that “high-end” means expensive for the average consumer. And yes, some luxury goods will always be in that exclusive bracket. But for small businesses, boutique retailers, and even everyday consumers, high-end quality is now accessible. It’s not just a $500 handbag or a $2,000 suit. It’s a $20 cotton t-shirt that won’t shrink after washing, a $15 candle that doesn’t have artificial fragrances, a $30 pair of jeans that lasts for years. That’s the shift that’s been happening over the last decade, and it’s only accelerating. Last year, my sales of high-end products grew by 18%, while my sales of mid-tier products grew by just 3%. That’s a big difference, and it’s not just happening to me. Other suppliers I work with are reporting similar numbers. Consumers are voting with their wallets, and they’re choosing quality over cheap, disposable goods.
But here’s the thing: even with all this growth, there’s still a gap. A lot of small businesses and retailers still struggle to find reliable suppliers who can deliver consistent high-end products at a fair price. That’s where a More Products supplier comes in. We don’t just source whatever is cheap or trendy. We work directly with suppliers, help them improve their processes, and make sure their products meet the standards that both businesses and consumers actually care about. We cut out the middlemen, so our partners get fair prices, and our customers get high-quality products without the inflated luxury markups. I’ve seen this work time and time again. A small boutique in Portland, Oregon, started carrying the Kenyan candles I sourced last year. They told me their candle sales were up 40% in six months, because customers were willing to pay $25 for a candle that’s better than the $35 big-brand candles they used to sell. That’s the win-win of this shift: suppliers get to make high-quality products and make a living, retailers get products their customers love, and consumers get goods that last.
I know there are still people who will say “high-end quality is rare” or “you can’t find good products at a fair price.” But I live this every day. I walk through warehouses full of products that are made to last, made with care, and made by suppliers who take pride in their work. I’ve seen a mid-tier furniture factory in Poland invest in a sanding machine that cuts down on defects, so they can now sell their tables to boutique hotels for a price that’s 15% lower than competing brands. I’ve seen a toy supplier in Brazil switch to non-toxic materials and better craftsmanship, so their wooden blocks now come with a five-year warranty, and they’ve doubled their customer base in the U.S. The data backs this up, too. The Pew Research survey, the International Trade Administration report, even the consumer review sites—they all show that high-quality products aren’t just a luxury for the few anymore. They’re more available than ever before.
That said, this shift isn’t going to happen on its own. Suppliers need to adapt to new technology, to consumer demand for sustainability, to transparency in manufacturing. Businesses need to be willing to pay a fair price for quality, instead of always chasing the cheapest option. As a More Products supplier, my goal is to bridge that gap. I work with both small and established suppliers, help them refine their products, and connect them with businesses that want quality, not just low prices. I’ve spent years building relationships with these suppliers, and I’ve learned that the best high-end products come from people who care about what they make—not just the bottom line.
If you’re a business owner, a retailer, or someone looking to source products that are built to last, I can tell you this: there are more high-quality products available right now than there were five years ago, and that number is only going to grow. The days of “you get what you pay for” as a reason to settle for mediocrity are over. Consumers are demanding better, suppliers are stepping up to deliver, and global supply chains are finally aligning to make that happen.
If you’re ready to source high-quality products that stand out, whether for your store, your business, or your customers, get in touch to chat through your needs. We can walk through our catalog, talk about suppliers, and find the right products that fit your budget and your values.
Mezzanine/Multi-tier References
International Trade Administration. (2023). Global Consumer Goods Trends: Quality and Sustainability in a Post-Pandemic Market. U.S. Department of Commerce.
Pew Research Center. (2024). Consumer Attitudes Toward Product Durability and Value in the Global Marketplace. Pew Research Center.
Nanjing Jinhui Storage Equipment Co., Ltd.
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